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Please note!
The online catalogue is only a small part of what Diamoro creates and offers.
In order to satisfy exclusive requests and to make easier online contacts, Diamoro has created a private area to which only registered customers have access.
As for not-on-show models, Diamoro uses this private area to propose you jewel images corresponding to the searched models.

For instance
If you’re looking for a ring with a central ruby surrounded by diamonds or you’d like to view items different from those on show, you’ll only have to ask and through the private area Diamoro will show you more models which will meet your request.

1. What distribution channels does Diamoro use?

Diamoro items are exclusively sold online following your website registration.

For its trade Diamoro has thus no retail stores, no agents or any other kind of intermediation.

This is one of the reasons why Diamoro can offer you a wide range of products with a hardly comparable price-quality relationship.

Important notice

You will never find Diamoro products on other sites or on eBay.

If you find some of our jewels, it means that the photos or videos of our products have been copied from our site and that what they are trying to sell you does not certainly correspond to reality.

2. Why should one choose to buy online at Diamoro?

Diamoro has been on the web since 2006 and it differs from other websites for jewellery sales thanks to its sobriety, seriousness and professionalism.

From its birth on Diamoro has chosen to produce and exclusively promote quality jewels refusing to follow the general trend of selling more and more low-cost jewels made of poor materials and cheap labour.

Our customers will have no doubt about the jewel they’ll receive as they will have already appreciated its quality thanks to many product-related photos and thanks to its technical datasheet they will also have evaluated the jewel characteristics as well.

Diamoro is not virtual: ask Diamoro and our staff will be glad to help and follow you in your choice as if you physically stepped into a traditional jewellery store.


3. Why should one prefer Diamoro instead of a store?

Our prices
Diamoro products are solely and exclusively sold online. It’s a direct selling business with no agents or retail stores. As there are no intermediate steps our prices are thus lower and more competitive. Our customers save up to around 40%.

Quality at Diamoro
Diamoro jewels have no rivals and compete with the ones you may find in the best jewellery stores even if these also sell branded jewels.

Brand new jewels
The jewels you see on show in jewellery showcases are worn and worn by potential buyers. We create your Diamoro jewel only when you order it, instead. The product we deliver you is thus brand new with no scratches on it and, in white-gold items, rhodium is new and shining.

Flexible solutions
In a traditional jewellery store it’s generally hard to order a slightly different jewel from the one displayed in the store showcase: if the jewel we love does not fit to our budget or to our taste, it’s impossible to change any part of it. You’ll have to buy it as it is or walk away.

At Diamoro you can take inspiration from the jewel you have seen and order your custom-made jewel.

4. Why are prices at Diamoro so competitive?

For an inexpert public it’s always hard to make an esteem of a jewel value: two 18-karat-gold solitaire rings with a diamond of the same weight may look similar but have a very different price. When you want to give a value to the jewel you have to consider several factors.

Quality, originality and weight of a setting always contribute to the final price of the jewel.

Two diamonds of the same weight can have a totally different price depending on their clarity and colour. Emerald, ruby and sapphire are precious stones whose price can vary significantly according to their quality or rarity. The beauty and value of a jewel always depend on the quality of its gems.

It is not enough to have the best materials to get a good result. Also for what concerns jewellery, it is essential that the materials are processed by skilled hands if you want to have a satisfactory result.
Design, stones  selection, setting, finishing are the most important aspects of the manufacturing process.
Considering all these aspects, Diamoro has a price-quality ratio difficult to equalise.


5. Why does Diamoro have no rivals on the web?

Price war
For some time now, online jewel-selling websites have been offering their potential customers more and more astonishing offerings: up to 70% savings, extraordinary sales, below-cost prices, the best colour and the purest diamonds ever, unknown diamond certificates, life warranty and much more.

Diamoro has decided to avoid this sensationalism-based trend and to go on with its seriousness-and-quality-based standard.

Website presentation
Diamoro sells jewels not hardware parts: that’s why we took particular care in presenting our website through graphics, photos, videos and information. We wanted our customer to feel at home so that he/she can appreciate at its best what he/she is about to buy.

The photos represent real jewels, not virtual ones created through 3D animation as often happens.

Deals and promotions
Cheap prices and offerings all over the year is the mission of Diamoro.
In trade promotions our prices have thus only a further minimum discount.
Again Diamoro will never promote deceptive or dubious advertising campaign.

6. Which guarantees gives Diamoro?

Every single jewel is sent with its invoice which also describes the jewel characteristics.
Please note: only the invoice protects you in case of any dispute.

Authenticity Certificate
Diamoro also provides its jewels with its own Diamoro certificate describing them in their details.

Warranty Certificate
Every single jewel is reviewed by our quality control. In case of any manufacturing defect, your purchase is however covered by the 2-year guarantee from the delivery date.

Right of withdrawal
Diamoro offers a full satisfaction or money-back guarantee according to legal EU law.

Customer service
Diamoro is also valued for meeting its customers’ needs and for finding solutions that may satisfy both parts.
Diamoro offers its customers an unlimited assistance for any kind of problem may occur.

7. What gemstone quality does Diamoro use?

Diamoro always sets natural diamonds used to create jewels ranging from good to top quality.
Diamond purity ranges from IF (internally flawless) to SI (small inclusions)
Colour ranges from E to H

Please note: each datasheet specifies the quality of the set diamonds

Coloured stones
Diamoro always sets emeralds, sapphires, natural rubies from the quality generally used to create jewels ranging from good to high quality.

Please note: each datasheet specifies what type of coloured stone is set.

Semi-precious stones
They are considered less valuable stones. Diamoro always sets good-quality natural crystals.

Please note: each datasheet specifies what type of semi-precious stone is set.

8. What affects the price of a jewel?

Precious metals
Diamoro exclusively produces 18 carat gold and platinum jewellery. As a result the price of our creations varies with the prices of precious metals.

Most of the jewellery manufactured by Diamoro is embellished with precious stones. Since the dollar is the currency used in the trade of precious stones, the price of our creations depends on the Euro and Us dollar fluctuations in the exchange rate.

Gemological certificates
For diamonds that exceed 0.30 carat, Diamoro uses stones with international gemological certificates such as IGI, GIA and HRD. In this way, Diamoro wants to give a further guarantee to the customer. Obviously certified diamonds have a slightly higher cost that affects the final price.

Please note: our prices are updated only if there is an important change of one of these parameters, differently with slight variations, Diamoro does not change its prices.

9. What is the jewel final price?

The final price is the one the customer sees written on the jewel datasheet.
The price on the item datasheet already includes 22% VAT.
Shipping costs and gift box are already included in the price.
Extra-EU residents are excluded from the 22%-VAT payment, they must pay the customs and import duties in the country of destination.

10. Why Diamoro does not sell jewellery brands?

Diamoro has chosen to exclusively offer its own creations and not jewellery brands because advertising costs very heavily affect the jewel final price. Diamoro can offer you at the same price a more precious jewel compared to the one created by a luxury brand: heavier precious metal weight and/or bigger stones.

11. Why there are no Diamoro ads?

Diamoro has chosen to avoid marketing policy through advertisements, web banners and so on. Diamoro has decided not to be shown on payment web portals that compare prices from different websites. In fact all this would inevitably affect the jewel final price.

Over time and little by little, Diamoro publicity is being made through social networks or by our old and loyal customer word of mouth.

12. How Diamoro jewels are shown on the website?

Close-up photos show in details our customer the beauty of our models and their labour quality.

Please note
Close-up photos: a jewel may look bigger than it really is, Diamoro advises then the user always to pay attention to the datasheet characteristics and to have a look at the photo gallery where he/she will find a manikin wearing the jewel.

13. What do I have to do to order?

To order a jewel on our website, you must fill in the registration form where your personal data will only be used for shipping you your invoice and your purchase.

14. What happens if the size i ordered doesn’t fit me?

It may occur that a customer orders the wrong size, Diamoro will in this case modify the ring measure without any additional costs.

15. What payments does Diamoro accept?

Our customer can choose among these 3 types of payment.

1. Bank transfer

2. Credit card Visa or MasterCard

3. Paypal