Which Diamoro products are online ?

The online catalog is only a small part of Diamoro’s collection. The catalog contains new items, timeless classic jewellery and original pieces.

To satisfy every request and to simplify online dialogue, Diamoro provides a private area accessible after logging to the site. Diamoro will use this private area to display images or videos of jewels matching your request.

For instance

If you are looking for a ring with a central ruby surrounded by diamonds or you would like to view items different from those on show, you will only have to ask and through the private area Diamoro will show you more models which will meet your request.

What distribution channels does Diamoro use ?

Diamoro items are exclusively sold online following your website registration. For its trade Diamoro has thus no retail stores, no agents or any other kind of intermediation.

This is one of the reasons why Diamoro can offer you a wide range of products with a hardly comparable price-quality relationship.

Please note

You will never find Diamoro products on other sites or on eBay.

If you find some of our jewels, it means that the photos or videos of our products have been copied from our site and that what they are trying to sell you does not certainly correspond to reality.

Why order from Diamoro ?

Diamoro has been on the web since 2006 and it differs from other websites for jewellery sales thanks to its sobriety, seriousness and professionalism.

From its birth on Diamoro has chosen to produce and exclusively promote quality jewels refusing to follow the general trend of selling more and more low-cost jewels made of poor materials and cheap labour.

Our customers will have no doubt about the jewel they will receive, as they will have already appreciated its quality thanks to many product-related photos and videos and thanks to its technical datasheet, they will also have evaluated the jewel characteristics as well.

Diamoro is not virtual: ask Diamoro and our staff will be glad to help and follow you in your choice as if you physically stepped into a traditional jewellery store.

Why should one prefer Diamoro instead of a store ?

Our prices

Diamoro products are solely and exclusively sold online. It is a direct selling business with no agents or retail stores. As there are no intermediate steps, our prices are thus lower and more competitive.

Our customers save up to around 40%.

see also: factory price


Diamoro jewels compete with the ones you may find in the best jewellery stores even if these also sell branded jewels.

Brand new jewels

The jewels you see on show in jewellery showcases are worn and worn by potential buyers. We create your Diamoro jewel only when you order it, instead. The product we deliver you is thus brand new with no scratches on it and, in white-gold items, rhodium is new and shining.

Flexible solutions

In a traditional jewellery store it is, generally, hard to order a slightly different jewel from the one displayed in the store showcase. If the jewel we love does not fit to our budget or to our taste, it is impossible to change any part of it. You will have to buy it as it is or walk away.

At Diamoro, you can take inspiration from the jewel you have seen and order your custom-made jewel.

Why are prices at Diamoro so competitive ?

The jewel

For an inexpert public it is always hard to make an esteem of a jewel value: two 18-karat-gold solitaire rings with a diamond of the same weight may look similar but have a very different price.

When you want to estimate the value of a jewel, you have to consider several factors:

The setting

Quality, originality and weight of a setting always contribute to the final price of the jewel.

The stones

Two diamonds of the same weight can have a very different price depending on their clarity and colour.

Emerald, ruby and sapphire are precious stones whose price can vary significantly according to their quality or rarity.

The beauty and value of a jewel always depend on the quality of its gems.

The manufacture

It is not enough to have the best materials to get a good result. Also for what concerns jewellery, it is essential that skilled hands process the materials if you want to have a satisfactory result.

Design, stones selection, setting, finishing are the most important aspects of the manufacturing process.

Considering all these factors, Diamoro has a price-quality ratio difficult to equalise.

Why does Diamoro have no rivals on the web ?

Price war

For some time now, online jewel-selling websites have been offering their potential customers more and more astonishing offerings.

Up to 70% savings, extraordinary sales, below-cost prices, the best colour and the purest diamonds ever, unknown diamond certificates, life warranty and much more.

Diamoro has decided to avoid this sensationalism-based trend and to go on with its seriousness-and-quality-based standard.

Website presentation

Diamoro sells jewels not hardware parts: that is why we took particular care in presenting our website through graphics, photos, videos and information.

We wanted our customer to feel at home so that he/she can appreciate at its best what he/she is about to buy.

The videos and the photos represent real jewels, not virtual ones created through 3D animation as often happens.

Deals and promotions

Cheap prices and offerings all over the year is the mission of Diamoro. In trade promotions, our prices have thus only a further minimum discount.

Again, Diamoro will never promote deceptive or dubious advertising campaign.

Which guarantees gives Diamoro ?


Every single jewel is sent with its invoice that also describes the jewel characteristics. Please note: only the invoice protects you in case of any dispute.

Please note

The invoice is the only document that will protect the customer in case of controversy.

Authenticity Certificate

Diamoro also provides its jewels with its own Diamoro certificate describing them in their details.

Warranty Certificate

Every single jewel is reviewed by our quality control. In case of any manufacturing defect, your purchase is however covered by the 2-year guarantee from the delivery date.

see also: certified jewellery

Right of withdrawal

Diamoro offers a full satisfaction or money-back guarantee according to legal EU law.

see also: right of withdrawal

Customer service

Diamoro is also valued for meeting its customers’ needs and for finding solutions that may satisfy both parts.

Diamoro offers its customers an unlimited assistance for any kind of problem may occur.

What gemstone quality does Diamoro use ?


Diamoro always sets natural diamonds used to create jewels ranging from good to top quality.

Clarity: from IF to SI

Colour: from D to H

Please note

Each datasheet specifies the quality of the set diamonds

Coloured stones

Diamoro always sets emeralds, sapphires, natural rubies from the quality generally used to create jewels ranging from good to high quality.

Please note

Each datasheet specifies what type of coloured stone is set.

Semi-precious stones

They are considered less valuable stones. Diamoro always sets good-quality natural crystals.

Please note

Each datasheet specifies what type of semi-precious stone is set.

Why may the price of a jewel change in the future ?

The price of a jewel always depends on the quotation of precious metals and, for precious stones, on the Euro and Us dollar fluctuations in the exchange rate.

Our prices are updated only if there is an important change of one of these two parameters, differently with slight variations, Diamoro does not change its prices.

What is the jewel final price ?

The final price is the one the customer sees written on the jewel datasheet.

The price on the item datasheet already includes 22% VAT.

With some exceptions, shipping costs and gift box are already included in the price.

Extra-EU residents are excluded from the 22%-VAT payment. They must pay the customs and import duties in the country of destination.

Why Diamoro does not sell jewellery brands ?

Diamoro has chosen to exclusively offer its own creations and not jewellery brands because advertising costs very heavily affect the jewel final price.

Diamoro can offer you at the same price a more precious jewel compared to the one created by a luxury brand: heavier precious metal weight and/or bigger stones.

Why there are no Diamoro ads ?

Diamoro has chosen to avoid marketing policy through advertisements, web banners and so on. Diamoro has decided not to be shown on payment web portals that compare prices from different websites. In fact, all this would inevitably affect the jewel final price.

Over time and little by little, Diamoro publicity is being made through social networks or by our old and loyal customer word of mouth.

How Diamoro jewels are shown on the website ?

Close-up photos show in details our customer the beauty of our models and their labour quality.

Please note

Close-up photo of a jewel may look bigger than it really is.

Diamoro advises then the user always to pay attention to the datasheet characteristics and to have a look at the photo gallery or the video of the product so that he realises the real dimensions of it.

What do I have to do to order ?

To order a jewel on our website, you must fill in the registration form where your personal data will only be used for shipping you your invoice and your purchase.

What happens if the size I ordered does not fit me ?

It may occur that a customer orders the wrong size. Diamoro will in this case modify the ring measure without any additional costs.

What payments does Diamoro accept ?

Our customer can choose among these three types of payment:

1. Bank transfer

2. Credit card Visa or MasterCard

3. Paypal

see also: secure payments

New Account Register

Already have an account?
Log in instead Or Reset password