Diamoro is not a simple jewellery store. Diamoro is a dreams’ craftsman who enters straight your home.

Online since 2006 the jewel producer Diamoro has been conquering over the years the loyalty of its customers who trust and appreciate the attention and love for the details Diamoro pays in the creation of its jewels.

Although it is an online shop, Diamoro staff establishes a direct relationship with its customers thanks to its kindness and ability in giving advice and in helping them to make the right choice.

This is the way Diamoro has won its bet, that is putting together craftsman know-how and technological innovation. Thanks to the Internet we have come closer to the final customer without losing human warmth, instead we offer prompt customer service right from the workshop, the “jewel birthplace”.

Diamoro’s creations are produced in Valenza, a world-famous district of the jewel production. Jewels designed and made in the workshops of Valenza are not merely “made in Italy”, they are instead the result of craftsmanship and of professional skills’ growth over the past several decades.

Diamoro creates its jewels in the same goldsmith district where the luxurious brands order their high jewellery masterpieces.

A jewel manufacturer like Diamoro, through online sales, directly sells to the final customer and the costs of traditional shops are thus cut as well as those deriving from intermediaries, the weight of which inevitably burdens the jewel final price.

That’s why Diamoro jewel prices are up to 40% cheaper than those from traditional jewellery stores.


Diamoro’s high-quality jewels come from the monitoring of every single manufacturing step. Every Diamoro jewel is 18k gold or platinum, every stone is selected by our skilled experts. Every single jewel is studied in its details and it follows fashion trends and market needs.


The first step is that of the design stage. The designer draws the model or uses a 3D graphics software in order to accurately spot the ideal jewel prototype. Diamoro offers the possibility of designing custom jewels even starting from the customer own idea or sketch.

After the jewel design is ready, the next step is the modelling of the wax prototype necessary to the melting process to make the jewel in metal. Our skilled goldsmiths with their tools, cutters, files and spindles, take away any flaw from the item and get its ideal shape, now it is ready for the stone setting.

Stone selection

Most of the jewels created by Diamoro are adorned with natural diamonds or gemstones. While a jewel is taking shape in the goldsmith’s hands, a skilled gemmologist takes care of the stone selection. 

The gemmologist estimates both diamond’s inclusions and colour, and he evaluates its quality and cut as well. When manufacturing high jewellery items, adorned with very big stones, Diamoro only uses diamonds certified by international institutes.

Stone setting

In the manufacturing process the stone setting is the next stage. It is almost exclusively made by using the microscope to be more and more precise in putting and setting the stones in their place.


When stone setter’s work is over, then the last manufacturing stage comes, the finishing. The jewel is cleaned and polished. White gold jewels undergo a further process of rhodium plating. Before packaging, the jewel has still to pass a final quality check. The item is observed through the jeweller’s loupe to detect if there is any kind of flaw left.

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